Bilingual Marketing for Medical Practices
In today’s ever-expanding world, chances are your community is growing, and becoming more diverse. Serving Spanish speaking patients means seizing an opportunity to provide better quality and access to care for more people.
If you are looking to grow your practice and keep up with the demand, you might want to consider including more languages on your site. By embracing bilingual communication, you are telling your patients, “We care”. White Coat Web’s bilingual marketing for medical practices strives to enhance access to care and improve patient outcomes and satisfaction.
Meet Valentina. She is a first-generation Mexican American who avoids going to the doctor because she does not feel comfortable in an all-English setting.
Chances are there are lots of Valentinas in your community who are underserved by the local healthcare system. Serving Spanish speaking patients means seizing an opportunity to provide better quality and access to care for more people and to grow your practice at the same time.
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If you are looking to grow your practice and keep up with the demand, you might want to consider going bilingual.
By partnering with White Coat Web, an agency focusing on bilingual marketing for medical practices, medically trained to speak in English and Spanish, you will be harnessing the power of bilingualism to multiply your patient base and your reach.
Speaking the Language of Care
Tu prioridad son tus pacientes, nuestra prioridad eres tú.
Nearly 90% of Spanish speakers take notice of online ads that include their culture and language. Implementing an English-Spanish bilingual marketing strategy therefore means more than making your content accessible in a different language—it means you care.
Now, Valentina tries once again from her phone and, to her surprise, finds a local practice on Google Maps whose website is in Spanish, so she decides to give it a try. The patient materials are all available in Spanish as well. For the first time, she has felt understood and respected. Now, she goes regularly and follows her treatment plans because she knows they truly care about her. For the practice, this has not only meant a new, loyal patient but also a positive word-of-mouth boost in the community.
Google Translate Doesn’t Cut It
