If there is one popular souvenir that captures the essence of what it represents, it is good ol’ bobbleheads. From its origins to the present day, their presence is felt across the board. But we are here to talk about how they have helped propel our medical marketing efforts—we dared think outside the box, and boy, did it pay off! With the help of Just Bobble, we overhauled our branding and found our… wait for it… voice, you guessed right.
A Brief History of Bobbleheads
Back in 1764, Johan Zoffany’s portrait of Queen Charlotte with her two eldest sons shows two Chinese nodding-head figurines in the background. Indeed, they had been imported to England, Europe, and America from Canton since the 1780s, when George VI’s England saw a surge in Chinese decorative patterns.
Fast forward to the 20th century, and we see 6-8 inch ceramic bobbleheads of animals produced in Germany. Their heads were connected to the body with a spring and were called “nodders” or “bobbers,” based on the way that their heads would bob.
Now in the 1960s, it gets juicy. Baseball and hockey teams produced paper-mâché bobbleheads to represent their players. They all shared the same face, but jerseys changed. Surprisingly, they were not originally a giveaway, but rather sold as souvenirs or merchandising, probably the brainchild of the geniuses in the marketing department 🤭.
Why, yes. To quote Richard Linklater, “Everybody wants some”…. Of what makes them happy. So, not only do Bobbleheads work because they are a representation of that which we enjoy (our favorite sports team), but because they make us happy! If anything, they are optimism encapsulated by their constant nodding.
About White Coat Web’s Case
When it comes to medical digital marketing, we practice what we preach. As a full-suit medical marketing agency, we are dedicated to our digital marketing efforts, which is exactly why how we told our story was pivotal to showing our clients exactly what we were about.
What Are We About, Really?
We are here to help doctors help as many people as possible. Simple as that. Now, how we do it is our distinctive seal. Yes, we are, at our core, a digital marketing agency, so we do SEO, web design, review management, digital ads, PR, and EHR integration, but with a singular amount of TLC. Another unique trait is our multicultural awareness, which is why we offer bilingual marketing services in Spanish and English.
Founded by three friends—and two dogs—from completely different backgrounds, we ensure branding cohesion, robust visibility, and the most attentive customer care.
Enter: The Customized Bobbleheads
You know what they say, “The shoemaker’s son always goes barefoot.” Well, it’s not our case. If we are going to have fun thinking of creative and modern solutions for our clients, we most definitely want to have a little fun with our own image.
When conveying our brand, Just Bobble provided customized bobbleheads that were the perfect way to convey that we are:
|
|
Bobbling to the Top
When strategically integrated, customized bobbleheads can be a powerful tool to enhance branding. They are impactful, memorable, shareable (think social media thumbnails!), interactive, versatile, and ultimately tangible. Indeed, as we said before, everybody wants some… of you. Or rather, bobbleheads will make clients like it.
If you have been thinking about ways to craft a digital presence that truly represents you and resonates with your audience, we are here to help, let’s work together.