Google Business Profile Ads
Dominate Your Local Market
Are you losing reach to your competitor on Google? The Internet has revolutionized the way we seek information, and this is especially true in healthcare—from finding doctors to self-diagnosis, the answers are one search away. For doctors, the old “top of mind” has become more “Top of the Google Results page,” which means implementing a more active campaign to reach their community. Enter: Google Business Profile Ads. At White Coat Web, we specialize in designing strategies that put your medical practice on your community’s (Google) map—and help them choose you.
The Digital Path to Your Practice’s Doors
Prospective patients are searching for healthcare providers online, which is why your practice should be front and center. When your practice is not listed at the top of the search results pages, potential patients:
- Will overlook you—they won’t even know you are there.
- Might not look further.
- Will book an appointment with your competition.
When you place an ad through your Google Business Profile, you make sure your community sees you. Your ad can appear next to their search results, along with a business address, phone number, and an ad icon to help your message stand out.
A Targeted Reach Plan
At White Coat Web, we know our way around Google’s Smart campaigns. From crafting the right call to action to reviewing your listings (yes, Google checks that!), we’ll take out your invisibility coat so you can wear your white coat online.
What We Can Do for You
Check Your Listing
Google constantly updates its algorithm—we make sure you don’t get lost in the changes.
Check Your Website Traffic
To see where the potential for growth is.
Super-Localize
Don’t let your neighbors ignore you, even if you have patients coming from out of town to see you.
Check Your Keywords
Are you thinking like your patients? More like “Are you thinking the way Google thinks your patients do?” We are up to date with the latest in Google’s brain.
Review Your Listings
Confirming that the information in directories and sites like Yelp and others is current is key.
Think Mobile
Your patients’ small screen holds incredible power—for on-the-fly mobile searches, being at the top is essential.
Your Local Partners
White Coat Web has served practices across the U.S.—we know how to talk to your prospective patients. Going beyond the GBP ad to create a continuously growing patient base that will keep your schedule busy weeks in advance.
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What You Get
- More exposure
- Standing out on local searches
- Unique positioning in your community
- More appointment bookings
- Greater patient retention
- Tailored (human!) ads
- A continuously-growing practice