Houston’s Healthcare Market

If you ask a Houstonian what he or she likes most about living in Houston, they will probably mention the superb quality of medical care. From the world-renowned Texas Medical Center (TMC) to exceptional community hospitals, Houston boasts facilities and expertise second to none. And it is not only the level of care that is representative of the city, but the diverse offer. 

Here’s a breakdown of the industry in Houston:

• According to the Texas Medical Board, approximately 10,000 physician licenses and 1,200 P.A. licenses are issued annually.
• There are over 20,000 healthcare facilities.
• It boasts 10 million patient visits per year.
• More than 180,000 surgeries are performed annually.
• There is a $3 billion investment in ongoing construction projects, including the TMC’s Helix Park.

Houston’s commitment to healthcare excellence goes beyond the numbers. However, with such a concentration of top-tier medical facilities and providers, it is a highly competitive market for providers. It’s not enough to offer excellent care alone. They must distinguish themselves through unique strengths, specialized services, or innovative approaches to patient care. This can be achieved through effective branding, targeted marketing, and showcasing what sets them apart from the rest.

The #1 Medical Marketing Agency in Houston’s Tailored Strategies

For Houstonians by Houstonians.

At White Coat Web, we understand the particular demographics of Houston’s healthcare industry and design services specifically tailored to address the needs of local practices. Our distinctive approach focuses on highlighting what makes you you—the reason why patients will choose you over a peer—and building around it.

➡ Check out our webisode on this topic: How to make digital marketing work for you.

How It Works

White Coat Web is a Houston-based medical marketing agency that merges its knowledge of the local demographics, marketing insight, and industry expertise to craft customized campaigns that resonate with patients and patients-to-be.

By leveraging the following tools, providers can sleep easy knowing that their marketing efforts are in the right hands and they can focus on what matters most: caring for their (growing) patient base.

• Local market insight. Our extensive knowledge of Houston’s diverse population and medical landscape allows us to craft campaigns that speak directly to the needs and interests of local patients.
• Customized digital marketing. Our personalized website design, search engine optimization (SEO), and content marketing reflect the distinct character of your practice. This includes highlighting specific specialties, patient success stories, and community involvement to build a strong, local presence.
• Data-driven decisions. Harnessing data analytics and market research, we provide unique insights into patient behaviors and preferences, allowing us to fine-tune our strategies for better engagement and patient acquisition.
• Competitive edge. With a focus on differentiating each practice, we help providers find their voice to showcase their unique strengths and services.

➡ Check out our webisode on this topic: Medical Marketing vs. Traditional Marketing

Real World Impact

In August 2020 Space City Pain Specialists reached out looking to redesign and modernize their website, apply an effective SEO strategy, and streamline patient connections. With their multiple locations, special emphasis would need to be put on their Google Business Profile as well.

After a thorough audit of their site and analyzing their strengths and opportunities, White Coat Web:

• Modernized their website.
• Conducted a competitor analysis.
• Recommended tapping into the Spanish-speaking market, given their physical location (South Houston) with a full translation of the site.
• Linke all their socials.
• Created an integrated contact form.
• Designed and executed an effective SEO strategy.
• Created customized SEO-optimized content.
• Implemented a tailored advertising campaign.

The Results of Partnering with the #1 Medical Marketing Agency in Houston

Since 2020, Space City Pain Specialists have seen

• Total impressions reaching 3.5 million.
• Total clicks hitting the 27k mark.
• 🏆 More than 5 pages organically ranking first on Google’s search results pages.
• An average of 150 calls per month.

Space City Pain Specialists have experienced significant growth and success through their partnership with White Coat Web. This case is a testament to the power of a well-executed digital strategy and the importance of partnering with the right experts to achieve sustainable growth in a competitive market.

➡ Contact us to download the case study here.

Community Connection

With first-hand insight into Houston’s diverse population and the particular challenges of its competitive healthcare scene, we are able to craft tailored strategies to address the needs of the different segments. Our deep market knowledge allows us to design impactful marketing plans that resonate with both providers and patients and drive sustainable results.

From customized website design to content writing, our approach ensures that Houston-based practices thrive. Our goal is to help practices build strong, lasting connections and achieve their growth goals in arguably the most competitive environment. 

If you have been thinking about ways to craft a digital presence that truly represents you and resonates with your audience, let’s work together.