OB/GYN Digital Marketing Services to Deliver Your Practice’s Growth

Remember: Out of sight, out of mind! Making it easy for people to find your practice—and gain trust in you as a provider—is key to helping you help more patients. To grow your patient base, it is pivotal to invest in OB/GYN digital marketing services to let the world (or your community) know that you are there for them. Below, we have compiled strategies to boost your practice’s online presence and therefore attract more patients and build loyalty.

1. Deliver a Standout Website
2. Manage Patient Reviews
3. Ad-ding Some Pump 
4. The Cervix of OB/GYN Digital Marketing Services: SEO

1. Deliver a Standout Website

Your website is your virtual practice; it’s the way your current and prospective patients are going to connect with you when they are not physically in your office. At the same time, it is the heart of your marketing strategy. What does this mean? Whether you are doing social media, paid ads, or PR, your website is the place where people will be referred to. Therefore, delivering a site that can answer patients’ questions, looks modern, and, more importantly, conveys your unique voice, is essential. Easier said than done—sure.

Here’s a list of ideas to build a website that conveys what you can do for your community in a way that is engaging and builds trust.

• Prioritize user experience. Considering over 60% of searches are done on mobile phones, your medical website design should be optimized for mobile devices. This means it should:

• Load fast
• Be responsive
• Have clearly organized and accessible information
• Include multiple ways to contact you easily. Consider chatbots, booking links, and CTA buttons.
• Create relevant content. Let patients find useful information on your site by creating a blog that will help them gain more insight into their health. Some information you might want to include is:
• Insurance information
• Your services
• Common female health issues and symptoms

This will foster self-management and also help your SEO 😉, and if you are wondering what that is, keep on reading.

• Implement an SEO strategy. SEO is the GPS that guides patients to your door. Literally, SEO is ranking at the top of Google’s (organic, not paid) search results. To do this, you need to tell Google about what you do by including keywords in the content that you create and using descriptions for your content. Scroll down for more detailed information on SEO for OB/GYN practices.

➡ Check out this OB/GYN website we created for some inspiration.

2. Manage Patient Reviews

How do people get to you? Whereas people used to ask for OB/GYN recommendations from friends, family, and their networks, they now check out the reviews and stars online to make a decision. OB/GYN digital marketing services include review management to ensure overall strategy success.

By tailoring the review process to your medical practice’s unique characteristics, you can take it to the highest-rated spot of your prospective patients’ local search results and increase the conversion rate.

To do so, you should proactively ask for and respond to comments on sites such as Yelp, Healthgrades, Realself, and, of course, Google. Make sure you have an updated Google Business Profile (GBP) page and respond to reviews promptly, whether they are positive or less than. 

➡ Read more: Healthcare Review Management: 7 Top Tips

3. Ad-ding Some Pump 

So, you have optimized your online office (aka your website) and now you want to gain momentum by spreading the word. Targeted digital ads for OB/GYN practices can help you enlarge your patient base and drive your booking rates up expeditely.

Here is the step-by-step of making the most of digital ads:

• Define your target audience
• Crafting an ad campaign that hones in on that demographic
• Strategically place the ads across the Internet

With the right ad strategy, your practice can reach the right patients, boost appointment bookings, and foster sustained growth. 

4. The Cervix of OB/GYN Digital Marketing Services: SEO

Local SEO is where your OB/GYN digital marketing strategy can benefit your business the most. The majority of patients-to-be want to find trustworthy providers near them—that’s you! By optimizing your content online you can make it easier for them to find you organically and therefore build credibility and trust with your base.

Here’s a breakdown of what that looks like:

• Keyword research. Identify and use relevant keywords that potential patients are searching for, such as “OB/GYN near me” or “women’s health specialist in [Your City].”
• Local listings. Consistently manage and update your practice’s information across local directories and online listings like Yelp, Healthgrades, and Zocdoc.
• On-Page SEO. Optimize your website’s content with local keywords, meta descriptions, and title tags. Ensure your site has a clean, user-friendly design with fast loading times.
• Quality content. Regularly publish informative and engaging blog posts, articles, and patient testimonials that address common questions and concerns in women’s health—needless to say, you will include your keywords in the content.
• Backlink building. Acquire high-quality backlinks from reputable local sources, such as local news websites, medical directories, and community organizations.
• Social media engagement. Utilize social media platforms to engage with the local community, share educational content, and promote your services and special offers.
• Harness local SEO analytics. Regularly monitor and analyze your local SEO performance using tools like Google Analytics and Google Search Console to track traffic, rankings, and conversions, and adjust your strategy accordingly.

➡ Check out our White Coat Webisode on local SEO for medical practices.

Final Thoughts on OB/GYN Digital Marketing 

We understand that as an OB/GYN provider, your primary focus is on delivering exceptional care to your patients—and the more, the merrier. Implementing a comprehensive digital marketing strategy can be time-consuming and complex, detracting from your core responsibilities. This is where hiring a specialized digital marketing agency can be invaluable.

At White Coat Web, we offer tailored digital marketing solutions that integrate seamlessly into your existing operations. Our approach is minimally invasive, allowing you to maintain focus on your practice while we handle the intricacies of online marketing. From website optimization to managing patient reviews, crafting targeted ad campaigns, and executing local SEO strategies, we provide comprehensive support to enhance your online presence and drive practice growth.

Let us help you thrive online with ease, ensuring your practice stands out and attracts more patients without disrupting your daily operations.