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Social Media for Medical Practices

The writing’s on the prescription pad: if your practice is not on social media, is it really there at all? With 90% of the population on socials and content reach in the millions, implementing a social media strategy is a sound choice. An effective plan can help your medical practice expand its reach in ways that traditional methods fall short. As your business grows along with its online presence, you build trust, enhance patient engagement, and increase both access and quality of care.

When you partner with White Coat Web, an agency specializing in social media for medical practices, you ensure the right dose of digital presence to keep your office in robust health and at the forefront of patient care.

What Can Social Media Do for Your Medical Practice?

Did you know that 75% of people look online to find a doctor? As interactions become more and more mediatized and digital, social networks present an added value when addressing your patients and your patients-to-be. Here’s how your practice can benefit from White Coat Web’s social media expertise for doctors.

  • Increased visibility. With the potential to reach an exponential number of users, there really is no need to explain this one.
  • Enhanced patient engagement. Interact in real time, provide helpful information and share updates to build a sense of community and trust.
  • Foster patient self-management. Social media is a great educational tool that empowers people to make more informed decisions about their health—like reaching out to you.
  • Manage your reputation. By responding to questions and feedback in real time, you show that you welcome opinions and are committed to providing outstanding care.
  • Build trust. Sharing content of worth to your community increases your reliability score and makes users more likely to recommend your services.
  • Better access to care. When you reach a wider audience, you are improving access to care, especially for those seeking providers with an added value.
  • Make better use of your budget. Creating content can be much more cost-effective than traditional methods. Because it allows for better targeting and audience selection, it’s easier to make sure your content reaches the right people. The result? A higher return on your investment.

Our Social Media Medical Kit

White Coat Web offers comprehensive social media strategies for healthcare providers and organizations that include:

  • Videos
  • Graphic design
  • Personalized copy
  • Ads
  • Infographics
  • And embedded SEO

A Healthy Dose of Socials

Meet your patients where they’re at: online. But you don’t have time. We understand. Your priority is your patients, not creating content. We also understand you are a busy professional with much on your plate. At White Coat Web, we specialize in managing socials for the healthcare industry, so you don’t have to. Our team is devoted to helping you succeed while you help others.

When you partner with White Coat Web, you get niche knowledge that encompasses:

  • HIPAA compliance
  • Targeted audience analysis
  • Custom strategies
  • Professional medical content creation
  • Patient engagement techniques
  • Performance analytics and reports
  • A team that is dedicated to your account
  • Reputation management in real time

When healthcare organizations thrive on social media, they help communities thrive in the real world. If you want to get with the program and start reaping the rewards social media has to offer, get in touch today.

Go viral—in a Good Way!