You seem to have it all: passion for your service, skilled, knowledgeable and hospitable staff, cutting-edge treatments, first-class technology, a comfortable and equipped practice… However, something is missing. It’s the string that ties everything together—a surgery-grade marketing for doctors strategy.
Marketing for doctors isn’t a one man army. In order to get the best results, you must know how to integrate different pillars and channels that align with your objectives. Let us guide you into where to start.
5 Keys to Enhance your Marketing for Doctors’ Strategy
Think about your practice as the O.R. and your marketing strategy as a surgery. Just like you wouldn’t operate without the highest-quality instruments, you can’t implement a marketing strategy without having the following elements in tip-top shape.. When it comes to marketing for doctors, our recommendations are sure to cure your afflictions, nourish your brand, and drive revenue.
Prepare your operation table! Here’s what you will need:
- Website optimization
- Specialized content marketing for doctors
- Social media
- Video strategies
- Review management
1. Website Optimization
Taking care of your web’s health is taking care of your business. An optimized, complete, and clean website is the reflection of your professional brick-and-mortar office. When potential patients come looking for relevant information and find a site that inspires trust and expertise, chances are you are one step closer to getting a new loyal customer.
Some of the features that will transform your medical website into a magic portal for lead generation are:
- SEO strategies will get you higher on search engine rankings and patients-to-be a click away.
- Good website design for an enhanced user experience.
- Easy and complete navigation that adapts to your audience’s needs and concerns.
- High-quality visual resources that communicate your practice’s essence.
🥼➡ Cut deep into what it takes to build a great medical website design.
2. Specialized Content Marketing for Doctors
Content marketing in the healthcare industry is one of the most powerful tools you can harness. With 58.5% of adults in the US looking for health information online, you can rest easy knowing that your content marketing efforts will generate results for your medical practice. A great white coat content strategy encompasses:
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These formats will allow you to showcase your expertise, build your brand presence, and reach potential patients in your area. Admittedly, content creation takes time that you may not have. By teaming up with specialized content writers you increase the chances of delivering high-quality content to your audience while fully focusing your attention on your patients.
Knowing how to stay relevant and close to your audience is key when it comes to marketing for doctors.
3. Social Media Marketing
Would you like to go viral—in a good way? Social media can make all the difference between a regular practice, and a trusted, unique one that stands out. Through socials, you can increase your competitive advantage, create a brand personality, manage your budget by achieving higher reach with less investment than traditional marketing channels, boost traffic, and increase leads.
Just like there are different treatments for similar ailments depending on the patient, there’s no one-size-fits-all in social media. Before deciding which channels to use for your practice, you should assess your target audience, specialization, competition, brand values and voice, particular goals, and available resources. An agency specializing in marketing for doctors can help you make a thorough analysis and implement the best approach for your practice.
4. Video Strategies
Did you know that short-form video delivers the highest ROI compared to other media formats? If you want to secure your investment, this is the way to go.
You can use video marketing in almost every digital channel: from your website to your social media, it will increase your engagement analytics and boost your reputation. Video format can:
- Deepen your connection with your audience
- Provide quick answers to user’s concerns
- Strengthen credibility for your brand
- Capture user’s attention more effectively
- Enhance your brand voice
- Perform better on different algorithms
- And much more!
Don’t think you’re cut out to be in front of the camera? Ask the experts! There are many ways to create video content that represents you and your practice.
5. Review Management
What better source of trust than your already loyal patients? Review management can do wonders for your reputation on search engines and therefore people’s minds. Not only that, but it can also increase trust among users by ensuring transparency, and make you stand out from your competitors.
When managing reviews, make sure you
- Incentivize patients to leave comments (whether positive or negative, they will help you grow!)
- Keep your GBP (Google Business Profile) up to date
- Monitor and respond to your reviews
- Get listed on popular review sites
🥼➡ Learn more about our 7 top tips for healthcare review management.
Want to streamline your review management? Consider partnering with a marketing agency for improved and optimized results.
Get Your Prescription
Ready to really have it all? Now, what you may not have is the time. We get it, your priority is your patients, and implementing these marketing for doctors strategies can be considerably time-consuming; that is why our priority is you. At White Coat Web, we provide end-to-end digital marketing for doctors and practices, from web design to customized SEO strategies. With White Coat Web, you can sleep easy knowing we’ll take care of your marketing needs so you don’t have to.